Within the Integrations modal you can configure Google Tag Manager, a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website without having to modify the code.

How to set up Google Tag Manager

1

Create a Google Tag Manager account and container

Visit Google Tag Manager and create an account for your company.

  1. Click the Admin tab
  2. Click the + button next to the Container section
  3. Copy the Google Tag Manager ID (GTM-XXXXXX)
  4. Paste it into the Tightknit Integrations modal within Slack

2

[Optional] Connect a Google Analytics Property

Visit Google Analytics.

For each website you own, you can create a “Property.” To create a property, follow these steps:

  1. Click the ⚙ Admin Button in the bottom left corner
  2. Click the +Create button and select Property
  3. Copy the Measurement ID (G-XXXXXXXXXX)

Now, we’ll return back to Google Tag Manager to add the Google Analytics Property to our container. To create a new Tag, follow these steps:

  1. Under Workspace, navigate to Tags on the left hand navigation
  2. Click the New button
  3. Click the Tag Configuration section and select Google Analytics > Google Tag
  4. Paste the Measurement ID from above (G-XXXXXXXXXX) into the Tag ID field
  5. Click the Triggering section, select Trigger Configuration, and then ‘Initialization - All Pages’
  6. Click the Save button in the top right corner